Nolte Precise Manufacturing launches website
CINCINNATI, OH - Nolte Precise Manufacturing, a provider of custom machined components located in Cincinnati, Ohio, has updated its logo and overall brand and launched a new website. The new look and website, www.nolteprecise.com, represent the company’s current and future perspective as a manufacturing partner rather than just a parts supplier.
“In the past, machining companies were expected to machine parts. That paradigm has changed. To remain competitive with foreign markets and to be profitable, manufacturers are looking for partners that offer services above and beyond machining, such as lean systems, sub-assembly and inventory management,” said Doug Coster, vice president of Nolte Precise Manufacturing.
Coster, who represents the fourth-generation of this family-owned company, said Nolte’s new logo and brand identity maintains the company’s heritage while bringing a fresh and progressive look. The new logo was created to communicate the company’s focus on precision as well as the increased role of technology in the machining industry.
The website goes beyond the expected information about Nolte’s machining capabilities. It describes the Nolte Precise Process, an evaluation that provides turn-key solutions for delivering cost savings and efficiencies to manufacturers. By analyzing all of the steps in a supply chain – from materials supply through final assembly – Nolte identifies opportunities for efficiencies and cost savings, Coster said.
“Since our founding in 1916, we have been at the forefront of technology and change. And today, we continue to stay ahead of the curve to meet our customers’ evolving needs. As our customers look for services beyond parts procurement, we are successfully offering these innovative supply chain solutions,” Coster said. “Our new website offers an interactive approach for manufacturing professionals to learn not only about us, but also about how we’ve served our customers – their parts and their successes.”
The site’s Precise Solutions tool lets visitors learn the story behind some of the parts that Nolte has machined. Current and prospective customers can search by size, material or industry as well as seek parts that tell the story of a solution or service, said Jay Blumberg, executive officer of The Deciding Factor, the marketing company in Mason that developed the site.
“Their new brand identity and their website offer a compelling and clear way to communicate what they do. Nolte’s new look reflects the company’s commitment to quality and precision as well as the higher level of technology involved in today’s machining work,” Blumberg said. “Their website shows customers their innovative approach to incorporate the most efficient business practices and offer not only parts but part solutions. Updating the brand is the first phase of Nolte’s marketing campaign, which will be implemented throughout 2008 and into 2009.”
Nolte Precise Manufacturing, Inc., is a family-owned company that provides custom machined components to manufacturers. Established in 1916 by Louis G. Nolte, the company now includes the fourth generation of this machining-passionate family. Nolte offers more than precise machined parts; it offers total supply chain solutions to manufacturers in a variety of industries, including aerospace, mining, military, construction and off-highway machinery. Nolte offers cost saving recommendations to its partners, including lean systems, inventory management and sub-assembly. For more information, visit www.nolteprecise.com.